Content Operations · Indian SMBs

Generate.
Approve.
Publish.

Thirty posts a month — statics, carousels, and reels — delivered to your phone for approval and pushed live automatically. Built for Indian cafés, restaurants, salons, and D2C brands.

0
posts per month
0
from Starter
0
agencies needed
CafésRestaurantsSalonsD2C BrandsBoutiquesFitness StudiosCloud KitchensBakeriesSpas & WellnessApparel BrandsPhotography StudiosHome Décor
CafésRestaurantsSalonsD2C BrandsBoutiquesFitness StudiosCloud KitchensBakeriesSpas & WellnessApparel BrandsPhotography StudiosHome Décor
Shift

BeforeRoovero.AfterRoovero.

The old way
  • Hours spent every week figuring out what to post.
  • Inconsistent output because content depends on energy, mood, or agency follow-up.
  • Approval requests scattered across WhatsApp, calls, and screenshots.
  • No clean loop from performance back into the next month’s content.
The Roovero way
  • Monthly content generation happens inside one operating cycle.
  • Approvals, quick edits, and publishing happen in the same system.
  • The output can shift from café warmth to restaurant energy to beauty polish.
  • Performance and comments improve the next cycle instead of getting lost.
Versatility

Onesystem.Differentbrandvoices.

The proof is not one generic AI look. It is the ability to adapt visual language across categories while keeping the workflow identical behind the scenes.

Aroha Café sample output

Aroha Café

Static campaign

Warm editorial hospitality styling for a premium neighbourhood café.

Spice Route Kitchen sample output

Spice Route Kitchen

Restaurant campaign

Bolder food-led campaign direction with appetite and menu energy.

Studio Nine Salon sample output

Studio Nine Salon

Reel cover

Clean, polished beauty creative with a sharper service-led tone.

Soma Botanicals sample output

Soma Botanicals

D2C skincare

Minimal product-forward visual language for a premium skincare brand.

Output

Whatgoesouteverymonth.

Every post is generated from your brand context, queued for approval, and published to Instagram automatically. These examples show how the system adapts across hospitality, beauty, and D2C brands.

Aroha Café Static

filter kaapi · Sunday

Aroha Café

Static

Published

"Sunday mornings are for slow pours. Our filter kaapi returns this weekend. Drop in before 11."

#FilterCoffee #Bengaluru #SundayMorning #CafeLife

2,43847 comments
Spice Route Kitchen Carousel · 4 slides

weekly specials · 4 dishes

Spice Route Kitchen

Carousel · 4 slides

Approved

"This week's specials are in. Each dish crafted fresh. Swipe for the full menu."

#IndianFood #WeeklySpecial #Bengaluru #DineIn

1,84763 comments
Studio Nine Salon Reel · 0:23

the transformation · 0:23

Studio Nine Salon

Reel · 0:23

Awaiting review

"From consultation to colour. Watch the full transformation. Book your slot this week."

#SalonLife #HairTransformation #Bengaluru #BeforeAfter

5,102128 comments
Soma Botanicals Static · D2C

hydrating serum · launch visual

Soma Botanicals

Static · D2C

Generated

"A quieter hydration ritual. Saffron, hyaluronic acid, and a formula built for daily use."

#SkincareIndia #D2CBeauty #HydrationRoutine #SomaBotanicals

1,26421 comments

Sample brand assets shown from four distinct categories to demonstrate style adaptability. Replace with live campaign outputs as client permission allows.

Workflow

Threesteps.Thenitruns.

01

Brief the brand once.

A structured onboarding maps your business context, tone, audience, and brand assets. This runs once. Roovero uses it every month to generate content that actually sounds like you.

One-time setup · ~15 minutes
02

Get 30 posts, generated monthly.

Each billing cycle, Roovero generates your full calendar — the right mix of statics, carousels, and reels — and delivers them to your approval queue. No brief needed month to month.

Statics · Carousels · Reels
03

Approve, edit, and go live.

Review each post in the app. Approve as-is, or describe an edit in plain language. Once approved, Roovero publishes directly to Instagram at the scheduled time.

In-app approval · Auto-publish · Core+
The Roovero operating system

Thelayerbetweencontentgenerationandarealbusinessworkflow.

This is where the product stops being a prompt toy. Roovero becomes useful because it turns generation, approvals, publishing, and learning into one repeatable cycle.

01

Brand brief

Roovero learns your tone, offers, audience, location, and brand context once. That profile becomes the operating base for every monthly cycle.

02

Generation cycle

The system builds a complete mix of statics, carousels, and reels, then stages them in the approval queue instead of dropping raw AI outputs into your lap.

03

Approval layer

You approve, reject, or describe a quick edit in plain language before anything goes live. This keeps the workflow usable for real businesses, not just demos.

04

Publish and learn

Approved posts are scheduled and published, then analytics and comments feed into the next cycle so the system improves instead of repeating itself.

Live system preview

Cycle in progress

30
generated
11
awaiting approval
8
scheduled
Restaurant campaign preview

Weekly specials carousel

Awaiting final approval · 4 slides

“This week's specials are in. Swipe for the full menu — each dish tells a story.”

Approve
Quick edit
Regenerate
Reach
18.4k
Saves
612
App interface

Every screen you need, one arc away. Approval, editing, analytics, and publishing flow naturally from generation.

Content Calendar

Content Calendar

Approval Flow

Approval Flow

Edit Requests

Edit Requests

Analytics

Analytics

Published

Published

The full stack

CoreiswhereRooverostopsbeingageneratorandstartsbeinginfrastructure.

Starter proves the output loop. Core unlocks Meta connect, auto-publish, analytics, and the first real operating model. Growth and Studio expand video, engagement depth, and publishing cadence.

Content calendar

Up to 60 posts generated per cycle

Statics · Carousels · Reels based on plan mix

Meta publishing

Auto-publish to Instagram after approval

Available on Core, Growth, and Studio

Analytics

Post-level performance from Meta

5–999 screenshot credits by plan

Competitor tracking

1–5 competitor slots

Core (1), Growth (3), Studio (5)

AI reply assist

50–200 reply generations per month

Growth (50), Studio (200)

Add-ons

Expand any quota without upgrading

Reels · Carousels · Edits · Brand photos

Pilot feedback

Whatearlyoperatorsactuallyvalued.

Kept anonymous on purpose. The useful signal here is not celebrity proof. It is whether the workflow felt operationally better than briefs, agencies, and message threads.

The key shift was not more content. It was having approvals and publishing happen in one place instead of through WhatsApp and back-and-forth.

Pilot feedback
Bengaluru café operator

We finally had a clean way to ask for edits without restarting the whole process. That made the system feel practical, not experimental.

Pilot feedback
Salon founder

Core felt like the first plan where this became infrastructure. Once publishing and analytics were connected, it stopped feeling like another AI toy.

Pilot feedback
D2C brand operator
Pricing

Fivetiers.Oneclearladder.

Free proves the loop. Starter establishes daily output. Core, Growth, and Studio scale publishing, video, and engagement depth with clear metered tradeoffs.

Discovery
Starter
₹1,999Get started
CoreRecommended
₹4,999Get started
Growth
₹8,999Get started
Studio
₹14,999Get started
Ready?

Thecontentcalendarrunseverymonth.Thequestioniswhetheryoursdoes.

Start on Free. Move to Starter when you want daily output. Upgrade to Core when you need Meta publishing and analytics to run in one system.